Search Engine
AI search that understands and delivers
Raffle provides accurate results immediately, with clear summaries that accelerate discovery.
Conversion Rate Optimization Guide
Improve user experience and add clear CTAs to increase conversion rates by up to 30%. If you're driving traffic but not seeing results, it's likely not a traffic problem - it's a conversion problem. Raffle helps you turn more visitors into leads or customers by using AI-powered chat and search to guide them to what they're actually looking for. This reduces bounce rate, increases time on site, and improves conversion rates - typically by 15-30%.
The ultimate AI-powered search engine. Tested and implemented by many organizations.
Search engines have caused problems for businesses for decades. Our mission has been to make it quick and easy to implement world-class search, so your users find what they need, and you increase your conversion rate.
Set up instantly
We crawl your data and index, train and finetune your custom models. Just configure your widgets and install the scripts.
Anonymized data
We anonymise CPR/SSN/ID numbers, emails, addresses and phone numbers as part of our GDPR check.
Full control
Raffle creates unique models with your content sources. This gives you full control and superior insights.
Add new index
Connect to one of your systems
Website Content
Web Scrape
Documentation
Web Scrape
Generate value with Raffle from day one
90% accuracy immediately, so you can create value with every click
Raffle Search delivers precise results that guide your visitors directly to action. Quick implementation, higher engagement, and more conversions.
AI Summary
Offer great answers to your visitors and users
Raffle Summary summarizes the most relevant search results and gives users an easy-to-understand, intuitive and compiled answer.
Add questions to answer
Enhance self-service options
Give users a shortcut to the most common questions or guide users to the content you believe is most relevant.
Guide and inspire users by completing their search sentence
Based on your content and previous questions, autocomplete provide your users with relevant suggestions
Questions Leading to Support
How can I contact you?
PhoneI need a refund
PhoneI would like to upgrade my subscription
Live ChatLink the user to support options when needed
What questions lead to support and what support channels are used? Those insights are vital if you want to improve the user experience.
You are in full control of the search results
We provide you with a set of features to control the AI and override specific search results based on your needs.
Creating Instant Answer
Add questions to answers to improve model performance
Links
|Write your custom answer...
Create your own customized responses to customer questions and close your content gaps
Instant Answers allows you to quickly fill gaps in your content. If you're missing some content, you can quickly create an answer and associate a series of questions that should lead to that answer.
What can Raffle do?
.../get-started/what-is-raffle
What is Raffle?
Raffle is a RAG platform that helps you build high-performing search widgets easily based on your own data.
.../get-started/raffle-api
Learn about how to set up the Raffle API
Using our API, you can easily integrate Raffle into your applications and build powerful search experiences.
Use Rerank to boost search results that you want to highlight
There may be situations where you want to highlight specific content for certain questions. Use Rerank to prioritize content and ensure it appears first.
Add questions to answer
Train your model by linking more questions to answers
You have full control over your model. Link specific questions to a particular answer to ensure users always get the response you want to give them.
Colors
Brand Color
#2235bd
Text Color
#efefef
Company Logo
Select an image that represents your company
Create a widget that matches your brand
Completely customize your widgets to match your brand identity. Everything from colors to company logo and UI behavior – every detail can be customized to feel like a natural extension of your website.
export const fetchSearchResults = async (query: string) => {
const url = urlBuilder(routes.searchURL, {
uid,
query,
preview: "true",
device: "desktop",
"session-id": sessionId,
);
const response = await fetch(url);
const data = await response.json();
return data.results;
;
export const fetchSummary = async (query: string) => {
const url = urlBuilder(routes.summaryURL, {uid, query });
const response = await fetch(url);
const data = await response.json();
return data;
;Full flexibility with our Search APIs
If you want to keep your current design or built your own self-service tools, you can easily do this with our Search and Chat API.
You have never experienced a search so easy to implement.
Utilise clever solutions already tested and implemented by organisations.
Raffle AI Language Models on your content
An AI model knows your data, including industry specific nuances. This unique advantage guarantees superior accuracy compared to other solutions.
Automatic content crawling
Point to the content sources you want answers to come from, and Raffle then handles the crawl automatically on any type of data - from html to PDFs. Any changes in the content are synced periodically, or continously.
Widgets, Templates or Search API
The setup time is short and swift. The Raffle RAG Platform gives you different customisable layouts to chose from or a Search API to keep your current design.
Third Party Integrations
Seamlessly integrate with any website (CMS or advanced framework), ticket systems, Intranet solutions, Help centers and the like. Raffle integrates with the different systems or solutions you already use.
Latest news
Inside the mind of our co-founder, Prof. Ole Winther
AI Adoption and Productivity Gains: What the Data Shows
Ole Winther
Cut through the AI hype and look at what actually matters: productivity. We look at CEPR data on how AI tools are driving uneven gains.
If you look at the daily headlines, it is easy to get caught up in the AI arms race. But I think we need to shift our focus. Instead of obsessing over which company has the most advanced foundation model, we should judge AI adoption through a much simpler, more practical lens: productivity gains. We are final…
Mar 9, 2026
Article
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